Here is Gary’s #2 best video about this awesome internet era we are in and the massive opportunity we have today. We should be thankful for this opportunity.

Here are some points from the video that hit me. Not in particular order, just what stuck out the most when thinking about the video again.

• CARE
• Stop being a 19 year old hormone raging dude trying to close the deal as fast as possible
• Say thank you
• Listen
• Be REAL
• Amazon got a bargain buying Zappos for 1.3 Billion they were beating them on culture not price.
• Be you – Gary understands his “DNA” – he loves people and gratitude is his motivating factor and buying the Jets of course.
• What’s the ROI on Social Media “I don’t know fuck face what’s the value of a relationship to you?”
• The push back will come back to the mom and pop (which I love because I’m a big believer in local internet marketing)
• Our grandparents built businesses because they cared, going back to “small town rules” < I link this later if it becomes his next book title.
• Word of Mouth on Steriods
• Legacy is huge – Love it when Gary talked to the camera for his grandchildren in the future to see it.
• If you say “Anytime a customer complains its a huge opportunity to improve or say sorry and show you care” then he will kiss you.
• Relationship Platform
• One to one relationships kill
• Corporate game is to built to maintain share price then cash out tough for them to get it or really care.
• Taste it
• Need to tap into our elders and none of them care about all the money they made they wish they would of did what they loved (hello jobsucker), and spend more time with their family.
• Come from an honest place build relationships one at a time.
• C&C Music Factory were on to something when they said “things that make you go hmmm” (Open data opportunity)
• Human beings are so poorly branded. Hippos kill more people then Sharks but Sharks get the bad wrap. #teamhumans
• Golf industry is down because Dads are spending more time with kids.